Years of experience in the field
Our dedicated team of climbers and designers, including Fred Nicole and Jae Jung, have a multitude of elite climbing and shoe development experience. True masters of their craft.
Hand Crafted
Our team of designers, including Fred Nicole and Jae Jung, have many years of experience in climbing and shoe development.
Precision Details
Shoe designer, Jae Jung, dials in on the details of STAY and STREET.
Fred Nicole
Finalizing TORQUE prototypes in his lab.
Testing
Fred Nicole putting prototypes through their paces.
Detailed Workmanship
Nearly every aspect of our shoe manufacturing process is intricate, small batch, and by hand.
premium performance & Design
Built from the ground up, we have reimagined our climbing shoe line with the help of climbing legend, Fred Nicole and climbing shoe engineer, Jae Jung.
LATEST & GREATEST
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What Others Are Saying...
Very nice Shirt, Perfect size
I received the order very quickly. I love the packaging. Pink is my favorite color; they are absolutely adorable! Love them!
I take it everywhere .!
And know I am getting my water intake .And I feel good for helping the people of Maui .
Love this non plastic product 🥰
Love this huge soft towel 🥰
Love this Shark Toothed T-shirt ♥️
So cool 🥰
I love my shoes. Had been looking for a purple shoe and found exactly what I wanted at So iLL. Extremely comfortable and love the cork sole. They even look great on the faux foot. Lol. Definitely recommend.
Amazingly soft and comfortable!
Bought these for adult kids ages 27-30. They liked them! Good colors. Purchased green and rust.
I know chalk is dry, but this chalk is on another level of dry, Upon first feel it feels like 0% moisture content. Soaks into my sweaty ass hands nice and dries things up to make for a more confident grip. For people with super dry hands, I dunno? Try it once to formulate your own opinion.
My final opinion. Its a nice additive to my giant bag of endo chalk. My thought is if the main chalk is sitting in my bag for a while it gathers moisture from the air and my hands. Adding this moves the moister meter closer to dry.
Follow the directions and this stuff is a must have for sweaty handed folks. I don't know about dry handed folks so I can't say anything on that.
This plus endo chalk has been in my opinion the best combo. My grip is through the the roof with this combo. I don't buy into anything unless it truly works for me and this has been a regular purchase in my climbing journey.
Is it cheating? I don't think so. At the end of the day all this stuff is just different variations of chalk. Let loose and use all available tools. Climbing is not a regulated competition, it's a way to get your body moving and hopefully appreciate the outdoors.
I was so happy to receive my shirt. It fits great and I was glad to help with the cause.
Fit like a glove right out of the box, these shoes look and feel amazing.
First day using them and I’m stoked for the climbs to come.
These holds are high quality and I am so excited to install them in my home climbing gym!